Bobbi Brown

Bobbi Brown Cosmetics

Bobbi Brown, and Estée Lauder Companies’ brand, created a mall tour with over 30 locations nationwide. The activation was placed in major department stores, like Macy’s and Nordstrom, where an attendee was able to come and get a free makeover with Bobbi Brown products, photoshoot with a professional photographer and share their Bobbi Brown branded photo on social media through a proprietary application.

My Role

A mobile web experience was created to support the campaign. I created the wireframes and wrote the technical requirements for the mobile website. This included:

  • Facebook checkin
  • Social sharing
  • Wallpaper downloads
  • Location detection
  • YouTube integration
  • Activation photos from around the country

In addition, I managed the client relationship, leading weekly progress meetings and visiting event teams on various activation sites nationwide.


Brand Networks