Bobbi Brown Cosmetics
Bobbi Brown, and Estée Lauder Companies’ brand, created a mall tour with over 30 locations nationwide. The activation was placed in major department stores, like Macy’s and Nordstrom, where an attendee was able to come and get a free makeover with Bobbi Brown products, photoshoot with a professional photographer and share their Bobbi Brown branded photo on social media through a proprietary application.
A mobile web experience was created to support the campaign. I created the wireframes and wrote the technical requirements for the mobile website. This included:
- Facebook checkin
- Social sharing
- Wallpaper downloads
- Location detection
- YouTube integration
- Activation photos from around the country
In addition, I managed the client relationship, leading weekly progress meetings and visiting event teams on various activation sites nationwide.