an evaluation and redesign of key sales pages

Read Case Study


MeUndies is a direct-to-consumer lifestyle brand based in Los Angeles, CA. Their primary sales channel is e-commerce. MeUndies tasked us with re-designing and improving key sales pages with the following objectives:

  • Increase average order size
  • Incrementally increase conversion rates
  • Drive more pack sales

Our Process

  • Heuristic evaluation of site
  • Research and analyze the Me Undies target demographic and users (persona building)
  • Rapid iteration cycles (7x versions)
  • Frequent user testing of prototypes (30x)


  • Increased in overall conversion rate and order average
  • More pack sales due to the increase in pack visibility and ease of navigation
  • More trust built between the user and the brand due to added trust indicators
  • Higher conversion rate from marketing collateral pages
  • Reduction of drop off during checkout process
  • Up sale made with “For him/her” matching pair added to checkout flow
  • Increased subscription signups within checkout flow


Jackie Tanner