My Process

Defining the Project

Ideation

Building the Foundation

What is your idea? What does it look like? Where does it exist?

Here we will deploy the MoSCoW method and ask ourselves – Must haveShould haveCould have, and Won’t have – this will allow us to to figure out what are the necessary features and functions of your website or app.

Strategic Roadmap

Milestones & Deliverables

Divide and conquer. We’ll both have deliverables and due dates attached to milestones, creating a roadmap of how to proceed.

Contract

The Business

Now that we have a clear project vision, we can “cross the t’s and dot the i’s”, sign the contract and get to work!

User Experience

Audience Identification

Personas and User Research

Before we build the interface, we will create personas for users we are targeting. Then we can reach out and chat to them to get ideas on the interface will look and function.

Information Architecture (IA)

User flows and Sitemaps

During the IA phase, we will identify the number of unique pages and content pieces required. We will create user flows throughout the experience, anticipate user entry points and corresponding content, and define the sitemap. This phase is ongoing and will continue to evolve as we build your product.

Interface Design

Wireframes

Here the interface takes form. Together we will go through several ideas and phases before finalizing the screens.  We’ll start with rough sketches and end with high fidelity wireframes, ready to create a prototype. Typically wireframes are delivered in grayscale.

Prototype

Insert Interactions & Testing

This is the phase before your product goes to visual design and development. An interactive prototype will be delivered through InVision, where you will be able to click through the experience and test it in-house and/or with potential users. If we find a few hiccups, no problem, we’ll identify a resolve any problems before it goes to build.

Build & Repeat

My Skills

User Experience

Wireframes

Information Architecture

User Testing

User Research

Project Management

Rapid Iteration / SCRUM

Communication

Meeting Milestones / Deliverables

My Toolbox

Software & Applications

Sketch

Design

OmniGraffle

Design

Photoshop

Design

InVision App

Prototyping

Slack

Communication

Trello

Project Management

WordPress

Website Development

Noun Project

Icons

Envato

Themes & Assets